Like most stories of countless trials and eventual triumphs, my foray into commercial printing has a humble beginning. When I arrived in Dubai almost 24 years ago, I started with nothing but hopes and dreams like many young migrants back in the day. After years of being involved in various professional fields, I was fortunate enough to work with passionate and insightful individuals who always saw the bigger picture of commercial printing. Inspired by their drive and my personal experience, I started to realise the potential and what the future could be for the industry. A major step forward in this respect was understanding the requirements and scope in the larger context of businesses of varying scale, especially within the service industry.