New Smart Office Automation (NSOA), the sole distributor for SHARP Office Automation products in U.A.E, formerly known as Al Ahlia Office Automation (AAOA) Division was founded in the year 1992. A new strategic partnership formed with New Generation Imaging (NGI) and the AAOA has been renamed as NSOA. NSOA is responsible for Sales, Marketing and After Sales Servicing of SHARP Photocopiers / MFP’s and Electronic Cash Registers in complete form and their accessories including supply of Consumables and Spare Parts. NSOA has two branches in the U.A.E (Dubai and Abu Dhabi) and the corporate showroom and Head Office is located in Dubai. NSOA has exclusive Service Centres in Dubai and Abu Dhabi and have professional arrangement for other Emirates to cater the Customer requirement.